Indeed, just as American culture inordinately admires the rich and the economically successful, one of the peculiar perversities of American politics is the widespread belief that - of all things - a background in business somehow qualifies someone for political office! Trump's reputation (deserved or not) as a successful businessman, combined with his outsize, strongman, caudillo personality certainly strengthened his appeal and credibility with his constituency - much more so than any of his policy proposals, which even many of his supporters probably didn't believe or possibly even care that much about. During the campaign, billionaire venture capitalist and Trump supporter Peter Thiel famously said that “the media is always taking [Trump] literally but not seriously. I think a lot of the voters take him seriously but not literally.” I think Thiel got that exactly right!
In the aftermath of the election, Moore commented: “This means that conservative evangelicals are politically homeless — whether they know it or not.” It remains to be seen whether or not they know it and what choices are made as a result!